What I personally have envisioned is some sort of "social gambling site". A site that makes it easy for the sports fan to turn into a sports gambling fan, without the snobbishness there is to break in the inner circles of other forums. What ever feature can help break in new people into the world of gambling would be cool. We've thought about some sort of odds product, but eh we don't know if we want to go there specially having so much better options out there already, a bit of reinventing the wheel. Maybe some sort of "subscription" package where people get some sort of added benefit in the gambling world (for free of course) and "gets to join our group"?
I believe the social aspect is this group strength. Just the other day, we were all arguing and shit and then the next day everybody was cool. There's no animosity with the few around here, I like that. With no racial or homophobic undertone, heck even if some are it doesn't matter because the few that are just don't give a fuck on the board. Anything to make people integrate into our group.